Friday, November 06, 2015

Rita Edmond - And How The American Music Industry Is Dumbing Us Down

Beneath the Spin * Eric L. Wattree

RITA EDMOND - AND HOW THE AMERICAN MUSIC INDUSTRY IS DUMBING US DOWN
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Robert Anchipolovsky standing in
front of Rita Edmond advertisement in Russa 
In the interest of the journalistic demand of full disclosure, I want to preface this article by admitting that Rita Edmond is one of my very closest friends. So yes, some may feel (as she does) that I'm prejudice. But while I might be a charter member of the dime-a-dozen club as a musician, I'm a lifelong musician, and an objective journalist, so I'll place my ears up against the ears of Quincy Jones - and those ears tell me that Ms. Rita Edmond is one of the greatest singers in the world today. I held that opinion before we ever met. In fact, that's how we met, after I wrote an article for the Los Angeles Sentinel saying exactly what I'm saying here.  But you don't have to just take my word for it - take a minute to listen for yourself.  I've provided three examples of her excellence at the end of this article.
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But the music industry seems to be  blocking her out.  I'm almost sure that's because they don't want the people to hear what she has to say. Rita could easily set a standard of excellence that, if the world gets used to, could prevent them from accepting a lot of the mediocrity the music  industry is making billions of dollars off of promoting as the best the Black community has to offer.   If they allow Rita to set a new standard of excellence, where are they going to find more than a handful of singers to match it?
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But 700 THOUSAND Russians firmly disagree with the industry's efforts - and that's at just one festival; she's doing several, along with virtuoso jazz saxophonist Robert Anchipolovsky. They're killing them over there. So why does she have to struggle just to get her product out and stay employed over here?
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Presenting Ms. Rita Edmond - The Contemporary Face of True Jazz Royalty
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If you’re a jazz lover and want to look upon the contemporary face of jazz royalty, take a moment to go check out Ms. Rita Edmond on Youtube. She's the jazz world's best kept secret.  She's currently working on her third CD, but even on her first CD, she made it abundantly clear to this writer that she hit the ground fully seasoned as one of the greatest jazz singers alive today. I know, that's a mighty lofty claim to heap onto the shoulders of a relatively new artist, but I'm not given to hyperbole, so I fully intend to back up my assertion with the contents and attachments to this piece.
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Ms. Edmond moves between sultry sophistication, hard driving swing, and childlike innocence without any effort at all. There are many great singers out there, but from the very first bar of anything Rita does, she clearly distinguishes herself as one of those rare individuals who was born to do exactly what she’s doing, and nothing else. She swings with the effortless grace of a Sliver Shadow cruisin' down Pacific Coast Highway, and her ballads are lush with sultry passion, personal depth, and individuality.
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You can't "learn" to sing like Rita Edmond. You either have it, or you don't, and there's only one or two lucky few in a generation who do - but Rita, like Ella and Sarah, is one of those lucky few. But don’t just take my word for it, go check her out for yourself and I’m sure you’ll agree with me that she’s a once in a generation talent, and clearly the heir apparent to some of the greatest divas that jazz has ever known.
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Along with this piece I'm attaching three links to make my point - ‘Here’s to Life,’ ‘Embraceable You' (Live at the Los Angeles County Museum of Art) , and ‘It Might As Well Be Spring’ - and each tune shows a different side of her tremendous, and still growing, musical personality.
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‘Here’s to Life’ is a beautiful ballad that’s been done by some of the greatest singers who’s ever lived, yet Ms. Edmond’s version is as good or better than any version of this tune that’s ever been recorded. The soaring passion that she brings to this tune makes it almost impossible for anyone who’s ever had to struggle through life’s adversities and then managed to survive to continue to fight the good fight, to listen to with a dry eye.
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'Embraceable You,' (featuring Harold Land, Jr. on piano) demonstrates the ease in which she can establish the mood of a song and captivate an audience. It also shows an artist who is so comfortable in serenading an audience that it seems like she was born on stage. And after the piano solo, notice the effortless spontaneity in which she throws in a lick that's so exquisite that it sounds like it should have been written into the tune. You won't be able to miss it, because the audience places an exclamation point of approval immediately afterward, as she casually, and routinely, moves on to the next phrase, as though it's all in a night's work. 
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Finally, she does ‘It Might As Well Be Spring,’ a tried and true jazz standard. Not everyone can do this tune well, because it’s such a jazz staple that it’s hard for a singer to put their personal stamp on it, and whenever they try, they either over sing or under sing the tune.  But Rita swings through it effortlessly and makes it her own. King Pleasure himself would smile at her rendition.
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I also wanted to add Ms. Edmond's rendition of ‘This Can’t Be Love’ as an attachment, but unfortunately, it's not available on Youtube. Nevertheless, it deserves a mention. On that tune Ms. Edmond displays yet another part of her musical vocabulary - her growing chops as a scatter and her ability to swing with the best of them. In this case, she scats in unison with yet another powerhouse, tenor sax player Ricky Woodard, and they’re pushed forward by the hard driving rhythms of Albert ‘Tootie’ Heath of the illustrious Heath Brothers on drums - and when it comes to the aristocracy of jazz, they don’t come any more blue-blooded than Tootie. Also on hand is Nancy Wilson's longtime keyboardist, Llew Matthews on piano.  So here, Rita is being tested by fire, and she literally danced through the flames with blissful abandon.
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So in spite of Ms. Edmond’s unassuming manner, whenever she picks up a mic, her tremendous confidence, individualism and flawless delivery seems to say, “There’s a new diva in town” - and I say, it’s about time! 
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Eric L. Wattree
wattree.blogspot.com
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Religious bigotry: It's not that I hate everyone who doesn't look, think, and act like me - it's just that God does.

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